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Adobe AD0-E202 Exam
Adobe Analytics Business Practitioner (Page 2 )

Updated On: 19-Jan-2026
Page 2 of 15
PDF with 69 Questions

What happens when an analyst checks the box `'make this an Experience Cloud Audience in the Segment Builder.

  1. Approves the segment for all Experience Cloud users
  2. Automatically tags the segment as an Experience Cloud Segment''
  3. Allows for usage of the Segment in Audience Manager and Target
  4. Automatically shares the Segment with all adobe analytics users and user groups within the organization

Answer(s): C



An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "source" and "campaign_name" query parameters. The "source" query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with "aff". Affiliate traffic may NOT have a defined value for "campaign name".

How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?

  1. Hits where the "source" query parameter starts with "aff" and the "campaign_name" exists
  2. Hits where the "source" query parameter starts with "aff"
  3. Hits where the "source" and "campaign_name" query parameters exist
  4. Hits where the `campaign_name" query parameter starts with "aff"

Answer(s): B



Metric event20 has the name `'Video event start;. but the manager who requested the dashboard would like the metric to show up in the report as `'Video play''.

The web analyst does not have admin rights.

Which method will display a custom name of the metric used in a table in Workspace?

  1. Change the name of the metrics in the column settings of the table to the desired value.
  2. Manually edit the label of the metric to show up as desired.
  3. Use a calculated metric derived from the original metric, naming it as desired.
  4. Change the name of the metric in the report Suite Manager in the Success Events Section

Answer(s): A



Refer to the exhibit.



A business stakeholder receives a Worksapce report that indicates that data Is incorrect. The sums of the items



in the rows do not match the total metric values of the columns in the unique visitors and visitor report.

Which statement about the report is true?

  1. The business stakeholder is correct, and a support ticket should be opened at Adobe as this is a bug In the tool.
  2. The total row in the table does not represent the sum of all the values in the table for unique visitors and visits.
  3. There is a filter applied, and total are not updated when filters are applied.
  4. The report includes data from April, and this inflates the totals.

Answer(s): B



Various reports show None Unspecified other, or unknow depending on the specific report viewed, generally, this breakdown means that the variable was not defined or otherwise unavailable.

Which statements explains the possible behavior of the data?

  1. Similar to events firing eVars, It is possible to see `'OTHER'' in a merchandising eVar report when that variable is not defined before a success event.
  2. Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor profile| technology report when that variable is not defined before a success event.
  3. When viewing classification data any value that does not have data associated with that particular returns `'NONE''. To resolve this issue create a classification export file and classify the appropriate columns.
  4. This happens when a user comes to your site for the first and males a purchase without firing eVar1. If you view order in the eVar1 report, there is no value to attribute this order to, so it will appear as NONE:

Answer(s): B



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