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Free AD0-E208 Exam Braindumps (page: 4)

Page 3 of 13
PDF with 50 Questions

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:



When comparing this information with the Occurrences per Entry Pages report below, it verifies that the "Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:
Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

  1. The Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.
  2. The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.
  3. Occurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer(s): C

Explanation:

Occurrences is a metric that counts every hit where a dimension value is set, including page views and events. Therefore, if an entry page has more occurrences than entries, it means that visitors who entered through that page also triggered other events during their session. Entries is a metric that counts only the first hit of a visit where a dimension value is set, such as an entry page.


Reference:

https://experienceleague.adobe.com/docs/analytics/components/metrics/occurrences.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/entries.html?lang=en



A spike in traffic is observed for a specific day. Knowing that there are no campaigns running, the first hypothesis is that this is bot traffic.
Which Adobe Analytics tool may be used to identify the IP of the user that contributes to this spike in traffic without using a custom variable?

  1. Data Warehouse
  2. Anomaly Detection
  3. Analysis Workspace

Answer(s): A

Explanation:

Data Warehouse is a tool that allows you to run custom queries on raw data and export the results to various formats. It can also provide the IP address of the user as a dimension, which can help identify bot traffic without using a custom variable.


Reference:

https://experienceleague.adobe.com/docs/analytics/export/data-warehouse/data- warehouse.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/dimensions/ip- address.html?lang=en



When changing the Fallout visualization from Eventual Path to Next Hit, the analyst notices that the data reports zero Visitors across the report.
Why would this occur?

  1. Across all visitors, the fallout depicted never was completed as a next step conversion.
  2. Across all visitors, the fallout depicted never was completed as an eventual path conversion.
  3. There was no direct path from the second and third fallout touchpoints.

Answer(s): A

Explanation:

When changing the Fallout visualization from Eventual Path to Next Hit, the report shows only the conversions that happened in the immediate next hit after each step. If the report shows zero visitors across the report, it means that none of the visitors completed the fallout as a next step conversion.


Reference:

https://experienceleague.adobe.com/docs/analytics/analyze/analysis- workspace/visualizations/fallout.html?lang=en#next-hit-vs-eventual-path



The conversion percentage from one step to another in a Fallout Visualization is 104%. What could be the reason the percentage is over 100%?

  1. The success event can be fired outside of the specified funnel order.
  2. Success events cannot be added to a funnel.
  3. Another report suite's data is polluting the funnel.

Answer(s): A

Explanation:

The Fallout visualization can show a conversion percentage over 100% if the success event can be fired outside of the specified funnel order. For example, if a visitor completes a purchase before viewing a product, the purchase event will still be counted in the fallout even though it happened before the product view event.


Reference:

https://experienceleague.adobe.com/docs/analytics/analyze/analysis- workspace/visualizations/fallout.html?lang=en#over-100-percent-conversion






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