QUESTION: 9

A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel.

Install the MRM package, conduct scoping workshops to define Plans, Program and associated Budgets, and create Delivery Outlines to apply to control costs.
Use Campaign Simulation Models to filter contact lists by probable engagement scores
Using historical contact data, segment customers by reachable contact channel preference and prioritize contact volume initially to the lowest cost channel.
Limit communication volume by implementing a content preference management webapp implement contact pressure typology rules and use campaign optimization to ensure inclusion only in relevant campaigns.
Develop customized email content management templates to migrate postal contact channel communications to email channel communications, and validate permissions via SMS

Answer(s): D

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QUESTION: 10

During the production smoke test the marketer modifies the delivery properties like period and delivery validity to test the deployed templates.

The marketer does not remember all the changes done and wants to revert the changes by redeploying the package that contained the templates for executing more tests. What should the Architect do?

Create a package of the affect entity and include the delivery meta data in the package definition
Create a package of the affected entity and include the definition of the delivery template
Create a package of the delivery template and include the default values
Create a package of the entity and include the delivery schema that contains the properties

Answer(s): A

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QUESTION: 11

A retail company receives Adobe Analytics Insights about customer product complaints.
They want to execute a Windback campaign to these customers in within 1 hour of the customer’s web session. What should the Architect recommend?

Configure Triggers to fire pipeline events to Campaign and design a recurring campaign
Design a custom REST application in the CMS that Triggers a transactional email to targeted customers
Designated customer SOAP application in the CMS that Triggers a transactional email to targeted customers
Configure he Adobe Analytics Genesis connector and leverage the remarketing workflows

Answer(s): C

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QUESTION: 12

A multi-national customer has Adobe Campaign users working in different geographic locations.
They want to ensure that operations in each country can only work with recipients with physical addresses based in their region. Which solution should be used?

Implement a sysFilter condition on Recipient schema applying readAccess() condition based on Organizational Entity attributes of the Operator record, and Organizational entities defined by Region.
Leverage the GDPR module and implement national opt-in permissioning per country
Implement physically separate recipient tables per country with accessible () conditions on confidential attributes, and use Folder Permission to restrict access to Operator group organization by related region
Using the main Recipient schema, create dedicated Folders for each Country, and restrict Read rights by Operator Regional settings and Organizational entities

Answer(s): C

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QUESTION: 12