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Free AD0-E406 Exam Braindumps (page: 3)

Page 2 of 18
PDF with 68 Questions

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

  1. A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.
  2. There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.
  3. The conversion rate for the test experience is greater than that of the control.

Answer(s): B



Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

  1. so that "Conversion Rate of Alternative" can be estimated pre-test
  2. because it is not possible to change your primary goal after the test has started
  3. so that "days to complete test" can be estimated pre-test
  4. to minimize risk of biased metric selection

Answer(s): A,D



In Adobe Target, at which point does a visitor qualify for an audience In reporting?

  1. It depends on the metrics
  2. Activity Conversion
  3. Activity Entry

Answer(s): A



The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?

  1. Increase Revenue Per Visitor (RPV).
  2. Increase 'SALE" link clicks.
  3. Increase Thank You pages visited.

Answer(s): A






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