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Adobe AD0-E406 Exam Questions
Adobe Target Business Practitioner Expert (Page 3 )

Updated On: 16-Feb-2026
Page 3 of 15
PDF with 68 Questions

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

  1. so that "Conversion Rate of Alternative" can be estimated pre-test
  2. because it is not possible to change your primary goal after the test has started
  3. so that "days to complete test" can be estimated pre-test
  4. to minimize risk of biased metric selection

Answer(s): A,D



In Adobe Target, at which point does a visitor qualify for an audience In reporting?

  1. It depends on the metrics
  2. Activity Conversion
  3. Activity Entry

Answer(s): A



The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?

  1. Increase Revenue Per Visitor (RPV).
  2. Increase 'SALE" link clicks.
  3. Increase Thank You pages visited.

Answer(s): A



A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?

  1. Bounce Rate
  2. Pages Pet Visit
  3. Time Spent Per Visit

Answer(s): A



A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?

  1. The personalization algorithm model requires 24 more hours to complete.
  2. The personalization algorithm model is still building.
  3. The personalization algorithm model has timed out.

Answer(s): B






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