Which effect does a paused cadence have on a member of a live Engagement Program?
Answer(s): B
An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time.A cast is the process of sending out content to the members of an Engagement Program. A cadence is the frequency and schedule of the casts. You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program.When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream.When a member is resumed, they will start receiving content again from where they left off. Pausing a member will not remove them from the Engagement Program or affect their stream transition.
1: [What is Adobe Marketo Engage?] 2: [Cast Content to People in an Engagement Program] 3: [Set the Cadence for an Engagement Program] 4: Pause People in an Engagement Program : https://experienceleague.adobe.com/docs/marketo/using/getting-started-with- marketo/what-is-adobe-marketo-engage.html?lang=en :https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip- nurturing/using-engagement-programs/cast-content-to-people-in-an-engagement- program.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product- docs/email-marketing/drip-nurturing/using-engagement-programs/set-the-cadence-for-an- engagement-program.html?lang=en
A marketer builds a Default Program containing a form and a local Adobe Marketo Engage landing page. A new person fills out this form.What are two ways this action would affect the person in Adobe Marketo Engage? (Choose two.)
Answer(s): B,D
A Default Program is a type of program that you can create to generate new names from a form and a local landing page.When a new person fills out the form, they would become a member of the program. This means they would be added to the program's database and receive personalized communication and offers based on the program's criteria.The person would also be considered not anonymous in the Database. This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign.
Create and measure a default programLeverage the flexibility of default programsGet started with Adobe Marketo Engage program templates Create a Form
Without using Smart Campaigns, communication limits automatically apply to which two program types? (Choose two.)
Answer(s): B,C
Communication limits are a feature in Marketo that prevent you from over-emailing your leads by setting a maximum number of emails they can receive per day or per week. Communication limits automatically apply to all email and engagement programs, which are two types of programs that send emails to your leads. Email programs are used to send one-time or recurring emails, while engagement programs are used to send a series of emails over time based on a predefined schedule and logic. You can enable or disable communication limits for each email or engagement program by checking or unchecking the box that says "If a person has reached communication limits, block non- operational emails". Operational emails are emails that are marked as critical or transactional and should always be sent regardless of communication limits, unsubscribes, or marketing suspensions. Communication limits do not apply to other types of programs, such as default, event, or webinar programs, unless you use smart campaigns within those programs to send emails. Smart campaigns are a way to define the logic and actions for your marketing activities, such as sending emails, updating lead data, adding leads to lists, etc. You can enable or disable communication limits for each smart campaign by checking or unchecking the same box as above. You can also set the default behavior for smart campaigns in the Admin area, under Communication Limits.
Enable Communication LimitsMore Than You Ever Want To Know About Communication LimitsEmail ProgramsEngagement ProgramsOperational EmailsSmart Campaigns
An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20. In their company's person scoring model, which type of scoring would they use?
Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1 Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:Define the smart list with the trigger Data Value Changes, and select Attribute as Job Title, and New Value as is any of Vice President, Executive3Define the flow with the action Change Score, and select Score Type as Demographic, and Score as Add and Choice 1 as If Job Title is Vice President, then 10, and Default Choice as 204 Activate the smart campaign and monitor the results
1: How to build a lead / person scoring program | Adobe Marketo Engage 2: Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business 3: [Smart List - Data Value Changes | Adobe Marketo Engage] 4: [Flow - Change Score | Adobe Marketo Engage]
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Azra commented on July 22, 2024 Very nice mock exam Anonymous upvote
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