In an Email Program, which two setup steps are required for an email to be sent? (Choose two.)
Answer(s): A,C
To send an email using an Email Program in Marketo, you need to follow these steps:Create an Email Program by selecting the Email Program type and the Email Send channel. You can use a Master Program Template (MPT) to save time and maintain consistency12 Create or select an email asset that you want to send. You can use an existing email template or create a new one. You can also personalize your email using tokens, dynamic content, and snippets3 Approve the email asset by clicking the green checkmark icon next to the email name. This will make the email available for use in the Email Program3Go to the Audience tab of the Email Program and select the recipients of your email. You can use smart lists, static lists, or segments to define your audience. You can also exclude people from receiving your email by using suppression lists.Go to the Schedule tab of the Email Program and choose the date and time when you want to send your email. You can also enable Head Start, which will pre-process your email up to 12 hours before the scheduled send time, to improve the deliverability and performance of your email. However,Head Start is not a mandatory step for sending an email. If you want to test different versions of your email to see which one performs better, you can set up an A/B test in the Email Program. You can test different aspects of your email, such as subject line, sender name, content, or delivery time. You can also choose the winner criteria, the test duration, and the test sample size. However, A/B testing is not a mandatory step for sending an email. Approve the Email Program by clicking the green checkmark icon next to the program name. This will activate the Email Program and send your email according to your schedule and settings.
1: Create an Email Program | Adobe Marketo Engage 2: Marketo Success Series: Email Programs - Marketing Nation 3: Send an Email | Adobe Marketo Engage : Choose Recipients for an Email Program | Adobe Marketo Engage : Schedule an Email Program | Adobe Marketo Engage : Create an A/B Test in an Email Program | Adobe Marketo Engage : Approve an Email Program | Adobe Marketo Engage
In the Email Editor, how would a marketer send an email for preview prior to launch?
Answer(s): B
To send an email for preview prior to launch, a marketer can use the Email Actions menu in the Email Editor and select the Send Sample option. This will open a dialog box where the marketer can enter one or more email addresses to receive the sample email, as well as choose the lead to use for personalization tokens. The marketer can also select the email client to use for rendering the email, such as Outlook, Gmail, or mobile devices. After clicking Send, the marketer will receive a confirmation message and can check the inbox of the recipients to see how the email looks before launching the campaign.
https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails
What are two possible purposes of the email preference center? (Choose two.)
Answer(s): A,D
Two possible purposes of the email preference center are:D) Give recipients the option to choose how often they want to receive marketing emails. This can help you retain as many of your subscribers as possible, by putting them in control of what they receive and avoiding unsubscribes or spam reports.C). Allow recipients the ability to change their Adobe Marketo Engage communication limits. This can help you personalize your communication and offers based on the recipient's preferences and behavior.
A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?
Answer(s): A
Create an Engagement Program:Start by creating a new Engagement Program in Marketo. Give it a descriptive name (e.g., "Weekly Product Info Campaign").Define the Cadence:Choose the "Nurture" stream type.Set the cadence to "Weekly." This ensures emails will be sent out on a regular weekly schedule.Add the Content Assets:Drag and drop four email assets into the stream, representing the product information you want to send each week.Arrange the emails in the desired order (week 1, week 2, etc.).Configure Wait Steps:Between each email asset, add a "Wait" step.Set the wait duration to "7 days" to create the weekly interval between emails.Activate the Program:Add members (your target audience) to the program.Activate the Engagement Program to begin the automated email flow.
What is Adobe Marketo Engage: https://experienceleague.adobe.com/docs/marketo/using/getting- started-with-marketo/what-is-adobe-marketo-engage.html?lang=en Marketo Engage User Guide (Engagement Programs): (Search the document for "Engagement Programs" or "Nurture Programs") - This will have more detailed instructions.Why this is the best approach:Efficiency: A single stream simplifies management and tracking. Consistency: It ensures a regular, controlled flow of information over the four-week period. Flexibility: You can easily modify the content or cadence within the stream if needed.
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Azra commented on July 22, 2024 Very nice mock exam Anonymous upvote
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