A marketer is adding multiple flow steps in a Smart Campaign. How would the marketer make sure the flow steps are executed in the correct order?
Answer(s): B
One of the key features of Smart Campaigns is the flow, which is a sequence of flow steps that tell Marketo Engage what you want to have happen to a group of people that qualify. You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence. Therefore, the correct answer to your question is B. Reorder the flow steps to ensure they are in the right sequence. Flow steps are executed in the order in which they are listed. You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them.
A marketing manager wants to hide the Phone field on a global Adobe Marketo Engage form if the visitor has already submitted their phone number in the form on a previous visit.Which form feature would be used to achieve this?
Answer(s): A
To achieve this, you can use the Visibility Rules feature of Marketo forms. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:Go to Marketing Activities.Select your form and click Edit Form.Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules. Find and select the Phone field you want to build a condition around. Select the operator. In this case, you can use Fuzzy Match to check if the Phone field has been submitted before.Select the value(s) to look for, then click outside of the drop-down. In this case, you can select Previous Visit as the value.Click Save.And that's it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in this documentation.
Which form feature would a marketing manager use to control a group of fields together on an Adobe Marketo Engage form?
Answer(s): C
A FieldSet is a group of fields that you can control as a whole. You can use FieldSets to organize your form layout, group related fields together, and dynamically hide or show the entire fieldset depending on another field. For example, you can use a FieldSet to collect an address field and a payment method field in one place.To add a FieldSet to a form, you can follow these steps1:Go to Marketing Activities.Select your form and click Edit Form.Click the + sign and select Fieldset.Select the fieldset and enter a Label.Drag the fields you want into the fieldset.
What happens when an approved Adobe Marketo Engage landing page is edited?
Landing pages are in draft mode until you approve them. Approval makes pages available in the rest of the system. When you edit an approved landing page, Marketo saves the draft, but continues to use the approved version until you approve the draft. You can approve a landing page by selecting it, going to Landing Page Actions and clicking Approve. You can also approve multiple pages at once to make your life easier.
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Azra commented on July 22, 2024 Very nice mock exam Anonymous upvote
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