QUESTION: 13

When reviewing completion of a REST API Webhook, two URLs can be used to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

Endpoint URL with Client ID, Your Email Address, and Client Secret
Identity URL with Client Score and Client ID
Endpoint URL with Access Token and Your Email Address
Endpoint URL with Access Token and Client ID
Identity URL with Client ID and Client Secret

Answer(s): C,E

Explanation:

The two combinations of URL and associated parameters that should be used to validate the REST API are Endpoint URL with Access Token and Your Email Address and Identity URL with Client ID and Client Secret. These combinations will allow the user to perform an initial validation and make sure leads will pass correctly through the REST API Webhook. The Endpoint URL with Access Token and Your Email Address will allow the user to test the functionality of the endpoint service and verify that the leads can be submitted successfully. The Identity URL with Client ID and Client Secret will allow the user to obtain an access token for authentication and authorization purposes.

Reference:

https://developers.marketo.com/rest-api/
https://docs.marketo.com/display/public/DOCS/Webhooks

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QUESTION: 14

An Adobe Marketo Engage Consultant is reviewing all programs in an instance. Each campaign in each program contains at least three flow steps:
- If Acquisition Program is Empty, change Acquisition Program to the current program's name - Change the status in the program (based on the action) - Write an Interesting Moment
These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

Create global Interesting Moments campaigns based on specific triggers and using tokens
Create a global program and coordinating campaigns to update the acquisition program to the latest program touched
Remove the program status change because this will be handled by the Acquisition Program update

Answer(s): B

Explanation:

The Consultant can edit the programs for scalability and efficiency by creating a global program and coordinating campaigns to update the acquisition program to the latest program touched. This will allow the Consultant to streamline and optimize the process of updating the acquisition program for each lead, instead of having multiple flow steps in each campaign. The global program can use triggers and filters to capture leads from different sources and channels, and use tokens to dynamically update the acquisition program based on the latest program touched. This will also reduce the number of campaigns in the queue and improve the campaign performance.

Reference:

https://docs.marketo.com/display/public/DOCS/Acquisition+Program https://docs.marketo.com/display/public/DOCS/Global+Programs

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QUESTION: 15

An Adobe Marketo Engage Architect notices that the smart campaigns run slowly. The Campaign Queue in Marketing Activities is full of backlog campaigns. The alerts fire with a delay. All alert smart campaigns are triggered based on the first step of Change Data Value. All Batch campaigns use the Advanced Wait Properties at the first step to run the campaign every Monday at 8:00 PM PT.
Which steps should the Architect perform to scale the campaign execution?

For campaigns sending alerts, move the Send Alert step to first. For batch campaigns, make sure that the wait time is less than 10 minutes.
For campaigns sending alerts, move the Send Alert step to first. For batch campaigns, use batch campaign scheduler instead of Advanced Wait Properties.
For campaigns sending alerts, add Sync to SFDC step to first. For batch campaigns, use normal Wait instead of Advanced Wait Properties.

Answer(s): B

Explanation:

The steps that the Architect should perform to scale the campaign execution are to move the Send Alert step to first for campaigns sending alerts, and to use batch campaign scheduler instead of Advanced Wait Properties for batch campaigns. These steps will help the Architect to improve the speed and efficiency of the smart campaigns, as well as reduce the backlog in the campaign queue. Moving the Send Alert step to first will ensure that alerts are sent immediately without waiting for other flow steps or triggers, which can cause delays or errors. Using batch campaign scheduler instead of Advanced Wait Properties will allow the Architect to schedule batch campaigns at a specific date and time, instead of using a wait step that can clog up the queue or run at suboptimal times.

Reference:

https://docs.marketo.com/display/public/DOCS/Smart+Campaigns+Overview https://docs.marketo.com/display/public/DOCS/Schedule+a+Batch+Campaign https://docs.marketo.com/display/public/DOCS/Wait+Flow+Action

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QUESTION: 16

An Adobe Marketo Engage Architect needs to build a subscription center that contains an option to "pause notifications for 30 days'' to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)

Answer(s): A

Explanation:

The order of steps required to build this program is to remove from flow (existing), change data value, change score, wait, and change data value. These steps will allow the program to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing, and to perform the desired actions for the leads who select this feature. The remove from flow (existing) step will exclude existing records whose notifications are currently paused from the flow to avoid double processing. The change data value step will update the Marketing Suspended field to true for the leads who select this feature. The change score step will subtract five points from the lead score for the leads who select this feature. The wait step will pause the flow for 30 days for the leads who select this feature. The change data value step will update the Marketing Suspended field to false for the leads who select this feature after 30 days.

Reference:

https://docs.marketo.com/display/public/DOCS/Subscription+Center https://docs.marketo.com/display/public/DOCS/Remove+from+Flow https://docs.marketo.com/display/public/DOCS/Change+Data+Value https://docs.marketo.com/display/public/DOCS/Change+Score https://docs.marketo.com/display/public/DOCS/Wait

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