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Free AD0-E559 Exam Braindumps (page: 6)

Page 5 of 13
PDF with 50 Questions

A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.
How would they find the list of people who received the losing email?

  1. It is not possible to see who received which test variant
  2. Use the Was Sent A/B Test filter with a Variant constraint
  3. Use the Was Sent Email filter with the Test Variant constraint

Answer(s): C

Explanation:

To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target. The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.



What are two benefits to using global forms versus local forms? (Choose two.)

  1. Global forms allow for consistent scoring and reporting and data standardization.
  2. Global forms natively offer custom stylization on different landing pages.
  3. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
  4. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

Answer(s): A,C

Explanation:

Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.



An Adobe Marketo Engage event program is connected with a Webinar provider.
What program status is mandatory to populate the {{member.webinar url}} token?

  1. Registered
  2. Any statuses, as long as the person is a member of the program
  3. Invited

Answer(s): A

Explanation:

The program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.



Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider.

The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP and have a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.
What are two things that Jay could try to identify the issue? (Choose two.)

  1. Look in field management to check the value of the token.
  2. Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.
  3. Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.
  4. Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

Answer(s): B,D

Explanation:

Two things that Jay could try to identify the issue are to go into the Members tab of the webinar program and check if any person has the program status of Registration Error, and to go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view. These steps can help Jay troubleshoot if there was any problem with the registration process or the webinar provider integration. Changing the program status manually or looking in field management will not help Jay solve the issue.






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