QUESTION: 173

Sunshine Foods Inc., an international fast-food chain, allows JP Inc. to use its logo and operate a retail outlet in the name of Sunshine Foods for a specified fee. Sunshine Foods also provides JP Inc. with assistance in relocating and establishing the outlet. This type of arrangement is known as _____________.

a joint venture
a liability partnership
licensing
foreign direct investment
franchising

Answer(s): E

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QUESTION: 174

BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

XXX FILL ME IN XXX
Reacquisition
Retention
Conversion
Prospecting

Answer(s): E

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QUESTION: 175

Which of the following is true of demographic segmentation?

Demographic variables have no influence on consumer needs and wants.
Demographic variables such as education, religion, race, generation, and nationality are easy to measure.
Using demographic variables required dividing the market based on consumers' agreement or disagreement opinions and statements.
It involves the analysis of consumer lifestyles to create a detailed customer profile.
Keeping demographic characteristics separate from psychographics ensures a more 'lifelike' portrait of the targeted consumer segment.

Answer(s): B

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QUESTION: 176

Blue Sun Ads creates advertisements for a variety of clients selling goods, services, and ideas. Which of the following is an example of a service?

A health check-up
A video game
A frozen meal
A public service message
A nonprofit charity organization

Answer(s): A

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QUESTION: 173

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QUESTION: 176