QUESTION: 21

Calculate the market growth rate of a product in a year if it sold 120, 000 units in the first quarter of the year and 200, 000 units in the last quarter of the year.

12.14%
66.66%
72.42%
78.33%
89.91%

Answer(s): B

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QUESTION: 22

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____________.

cohorts
Generation Xers.
baby boomers
Generation Yers
Generation Zers

Answer(s): C

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QUESTION: 23

Which of the following is likely to lead to less conflict in a vertical marketing system?

Increasing the number of channel members
Increasing flexibility and informality within the system
Requiring each member to act in its own interest
Increasing the degree of formalization
Implementing an independent marketing channel

Answer(s): D

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Mars Corp., a New York-based soft drink manufacturer, decides to expand its operations to London and Delhi. However, the company decides to sell its existing soft drinks with the same packaging and flavors in these markets. In this scenario, the company is using a _____________ strategy.

market penetration
product development
market development
service development
diversification

Answer(s): C

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QUESTION: 21

QUESTION: 22

QUESTION: 23

QUESTION: 24