QUESTION: 65

The allocation of revenues and costs to customer segments or individual customers in order to estimate segment value is known as:

customer relationship management (CRM).
customer profitability analysis.
customer service analysis.
customer standardization analysis.

Answer(s): A

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QUESTION: 66

A major retailer has informed a product manufacturer that they must take back all of their dunnage. The manufacturer's major decision in implementing reverse logistics will most likely be to:

manage the process internally or outsource to a third party.
take back the dunnage or tell the retailer to destroy it all.
reduce packaging materials to save money but risk more damage.
increase the selling price to the retailer to cover increased costs.

Answer(s): A

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QUESTION: 67

Which of the following terms refer to the contract leasing of an airplane where only the equipment, maintenance, and insurance are include?

Wet lease
Dry lease
Damp lease
ACMI lease

Answer(s): A

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QUESTION: 68

A company is considering implementing collaborative planning, forecasting, and replenishment (CPFR). Which of the following statements best reflects one of the objectives of CPFR?

It represents a sequence of business processes between consumers and retailers.
It replaces traditional forecasting methods with a shared single forecast among trading partners.
It represents a sequence of business processes within the manufacturing environment.
It replaces traditional inventory management procedures with a vendor-managed (VMI) system.

Answer(s): A

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QUESTION: 65

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QUESTION: 68

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