QUESTION: 25

A remanufacturer of equipment is most likely to have what type of supply chain?

Modular logistics
Reverse logistics
Mixed model
Lateral

Answer(s): B

A firm wants to lose customers that don't value the unique products and services the firm offers and to attract and retain customers that want what the firm offers. Engaging in this activity should allow the firm to:

create a more loyal customer base.
improve customer satisfaction rates.
increase market share.
target higher-profit customers.

Answer(s): A

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QUESTION: 27

A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities?

Customer differentiation
Order winner segregation
Market segmentation
Channel definition

Answer(s): C

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QUESTION: 28

The value that logistics provides within the supply chain can best be summarized as:

satisfying customer expectations about availability and delivery at an acceptable total cost.
meeting promised location and on-time delivery goals with minimal use of expediting.
establishing inventory and delivery goals with various customers that fulfill the firm's profit objectives.
providing accurate in-transit and delivery information to customers and salespeople.

Answer(s): A

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QUESTION: 25

QUESTION: 26

QUESTION: 27

QUESTION: 28