DD organisation is a management consultancy company. Currently, although it has some clients in other countries, the activities of DD are mainly domestic. However the directors are keen to develop the business internationally.
The strengths of DD are recognised as it has a well-motivated team of professional consultants, and a very powerful analytical model for developing business solutions.
Which of the following best describes how this company can develop its business strategy to gain a competitive advantage?
- Competitive advantage can be gained by having a resource based view that stem from having unique assets and core competencies.
- Competitive advantage can be gained by carrying out a PEST analysis.
- Competitive advantage can be gained by using the BCG model.
- Competitive advantage can be gained from allowing strategies to emerge.
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