Free L4M2 Exam Braindumps (page: 4)

Page 4 of 37

Which of the following is the structured approach for defining customer requirements and translating them into technical specification?

  1. Kano model
  2. Thomas-Kilmann model
  3. Quality function deployment
  4. Mendelow's matrix

Answer(s): C


Quality function deployment (QFD) is a method to transform qualitative user demands into quantitative parameters, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process.

Kano model of excitement and basic quality (Kano et al, 1984; Berger et al, 1993; Matzler et al, 1996) brings a different perspective for the analysis of improvement opportunities in products and services because it takes in consideration the asymmetrical and non-linear relationship between performance and satisfaction. The Kano model classifies customers requirements in five categories: basic requirements, performance requirements, attractive requirements, indifferent requirements and reverse requirements.
Mendelow's Matrix is a tool that may be used by an organisation to consider the attitude of their stakeholders at the start of a project or when they are setting out strategic objectives. The Thomas Kilmann model identifies two dimensions when choosing a course of action in a con-flict situation, these are assertiveness and cooperativeness. Assertiveness is the degree to which you try to satisfy your own needs. Cooperativeness is the degree to which you try to satisfy the other person's concerns.


CIPS study guide page 32
LO 1, AC 1.2

Which of the following factors might prompt an organisation to procure an alternative product? Select THREE that apply:

  1. Brand loyalty
  2. Relative value to money between options
  3. Buying organisation's propensities to change
  4. Easy access to distribution channel
  5. Threat of retaliation
  6. Switching cost

Answer(s): B,C,F


According to Michael Porter, the threat of substitution, is a function of three factors:
- The relative value/ price of a substitute compared to an industry's product
- The cost of switching to the substitute
- The buyer's propensity to switch
(Porter, Michael E.. Competitive Advantage: Creating and Sustaining Superior Performance (p. 278).
Free Press. Kindle Edition.)


CIPS study guide page 92-97
LO 2, AC 2.2

XYZ Ltd is producing an engine which consists of many components. The procurement manager wants to find cost reduction opportunities and minimise part varieties.
Which of the following may help her to achieve these objectives?
1. Value analysis
2. Segment analysis
3. Variety reduction
4. Standardisation

  1. 2 and 3 only
  2. 1 and 3 only
  3. 3 and 4 only
  4. 1 and 4 only

Answer(s): D


Value analysis is often defined as a systematic process for improving the value of a product, service or project. It is typically used in the following ways:
- To determine the value of each component used
- To find cost reduction opportunities by optimising the components used

Segment analysis helps procurement and supply to shape and manage the supply markets.
There is no concept known as Variety reduction.
Standardisation is the process which is used to reduce varieties of products or parts. In this scenario, the company's objective is cost reduction, then value analysis or value engineering is more likely to be applied. Also the company aims at reducing variety, standardisation can be combined with value analysis to produce the best results.
LO 3, AC 3.4

Which of the following sources of information are considered as primary data? Select 2 that apply.

  1. The information about specific market sectors from trade associations
  2. Commercial publishers of market reports
  3. The collection of data from surveying customers
  4. RFI
  5. Reports in business magazines

Answer(s): C,D


The aim of this question is to check students' understanding of different types of data. There are 2 types of data:
- Primary data is the collection of original or raw data which are generated from field research. In this case, only RFI and surveys from customers are considered as primary data.
- On the other hand, secondary data is public information that has been collected by others. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project -- provided you know where to find it and how to judge its worth and relevance. Examples of secondary data are government statistics, industry associations, trade publications, published market reports, etc.


CIPS study guide page 22-24
LO 1, AC 1.2

Page 4 of 37

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Tshepang 8/18/2023 4:41:00 AM
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Tshepang 8/18/2023 4:41:56 AM
Kindly share this dump. Thank you