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Certified Business Manager (CBM) Questions 121–125 (page: 26)

Updated On: 10-Feb-2026

The contracts by which the holder of intellectual property will grant certain rights in that property to a foreign firm under specified conditions and for a specified time are known as:

  1. Protecting Intellectual rights Agreements
  2. International Intellectual franchising
  3. International licensing agreements
  4. None of the above

Answer(s): C



What is a foreign corporation organized under the laws of a foreign host country, but owned and controlled by the parent corporation in the home country?

  1. partially owned foreign subsidiary
  2. wholly owned foreign subsidiary
  3. wholly foreign participation venture
  4. partially foreign participation venture

Answer(s): B



Entering a foreign market, what can be done?

  1. market the same product anywhere
  2. adapt the product for foreign markets
  3. develop a totally new product
  4. All of the above

Answer(s): D



A firm sells the same product and uses the same promotional appeals in all markets, this leads to:

  1. standardize product / standardize message
  2. standardize product / customize message
  3. customized product / standardize message
  4. customized product / customized message

Answer(s): A



Which strategy is made complex by momentary exchange factors as well as by firms often being required to countertrade, that is, to trade by barter or a similar system?

  1. International service strategy
  2. Standardize productivity strategy
  3. International pricing strategy
  4. Information technology and service strategy

Answer(s): C



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