QUESTION: 25

Don is creating an ad campaign for his organization and he explains to Tom, his supervisor, how bidding works on Google AdWords. If Don is using the cost-per-click approach for bidding and Google AdWords, which one of the following statements best describes how bidding works in Google AdWords and the ad's position?

Raising your CPC bid can improve your ad's position, and lowering your bid can decrease your ad's position.
Lowering your CPC bid can improve your ad's position, and raising your bid can decrease your ad's position.
Raising your CPC bid can improve your ad's position, and lowering your bid can decrease your ad's position. Keep in mind, however, that ads are not ranked solely by their bid.
Bids don't affect where the Google AdWords is actually displayed - it's the budget of the campaign

Answer(s): C

Reveal Solution Next Question

QUESTION: 26

Jen is a client that's reviewing your work as her Google AdWords consultant. Jen is confused about the quality score and how it affects her ad on Google. Which one of the following, according to Google, is NOT a factor in determining the quality score for ad?

The relevance of the keyword to the ads in its ad group
Jen's account's performance in the geographical region where the ad will be shown
The quality of Jen's landing page
The number of keywords targeted

Answer(s): D

Reveal Solution Next Question

QUESTION: 27

You are working with a client to discuss how their ad will appear in the Google Network. You tell the client that they can customize the ad's content placement, but the customer doesn't understand the concept of content placement. Which one of the following is the best description of content placement in the Google Network?

A placement describes the premium to low-level minimums for an ad to be placed on a Google Network participant's page.
A placement can be an entire Website, a subset of a Website, or even an individual ad unit positioned on a single page.
A placement is the order in which an advertisement is displayed on a Google Network's participant's page.
A placement is where the Google AdWords ad will appear on the Internet.

Answer(s): B

Reveal Solution Next Question

QUESTION: 28

Your client is skeptical about participating in the Google Content Network with their advertisement. You tell your client that by participating in the network they'll reach a larger percentage of potential customers than by not participating in the network. According to Google, what percentage of unique Interest users are reached through the Google Content Network?

Over 75 percent
Over 80 percent
Over 50 percent
100 percent

Answer(s): A

Reveal Solution Next Question

Free Google Adword Advertising Fundamentals Exam Braindumps (page: 7)

QUESTION: 25

QUESTION: 26

QUESTION: 27

QUESTION: 28