Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
- Doug would need to know the value of the newsletter.
- Doug needs to know the product cost of the client, to find the return on investment.
- You can't track the ROI if there's nothing for sale as a result of the conversion.
- Doug needs to know what the final cost of the newsletter would be.