Physical distribution is the moving of finished products to
Answer(s): C
Physical distribution is the efficient management of supply chains. It controls value-added flows from suppliers to consumers.
Intensive distribution is most likely to be used for
Convenience goods are consumer goods and services that are usually low-priced and I widely available. Consumers buy them often and with a minimum of comparison and effort.Examples are soap and newspapers. Producers of convenience goods ordinarily use intensive distribution to sell their products through a large number of retail or wholesale units.
A distribution channel moves goods from producers to customers. Suppose a channel has four producers, each serving the same four customers, and no middlemen. If a distributor is introduced, the number of contacts among producers, customers, and the distributor) in the channel will
Answer(s): D
The number of contacts without a distributor is 16 four producers four customers). The number with a distributor is 8 four producers +four customers). Thus, the effort required of producers and consumers is reduced by the distributor, thereby increasing marketing efficiency.
Which of the following is not a component of physical distribution?
Answer(s): B
Physical distribution market logistics) involves planning, implementing, and controlling the movement of materials and final goods to meet customer needs while earning a profit. Physical distribution systems coordinate suppliers, purchasing agents, marketers, channels, and customers. They include warehousing, transportation, and retail outlets.
Buyer-based pricing involves
Buyer-based pricing involves basing prices on the product's perceived value rather than on the seller's cost. Nonprice variables in the marketing mix augment the perceived value. For example, a cup of coffee may have a higher price at an expensive restaurant than at a fast- food outlet.
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