Strategic choices in an emerging industry are inherently subject to great uncertainty and risk with regard to competitors, industry structure, and competitive rules. Accordingly, a firm considering entry into an emerging industry:
- Has little need to be concerned with industry cooperation.
- Is least likely to be able to shape the industry structure at this stage.
- May enjoy such benefits of pioneering as experience advantages and early commitment to suppliers.
- Must be prepared for responding vigorously to competitors' moves.
Answer(s): C
Explanation:
Timing of entry is a critical choice. Pioneering firms face high risk but low barriers and may earn high returns. The following are factors favoring early entry:pioneering improves the firm's reputation, the learning curve (experience) advantage is important and will persist, customer loyalty will be high, and cost advantages (through early commitment to suppliers or distributors) can be secured.
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