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A lab is conducting a study on protein interactions. They have used the data to create a graph visualization. In graph visualization, what would a layout be?

  1. A single data point
  2. A link between two data points
  3. A dedicated algorithm that calculates the node positions
  4. A collection of data points and links

Answer(s): C

Explanation:

A layout is a way of arranging the nodes and links of a graph visualization to convey meaningful information about the data. A layout is determined by a dedicated algorithm that calculates the node positions based on certain criteria, such as minimizing edge crossings, maximizing node spacing, or emphasizing clusters12. A layout can also be influenced by user interaction, such as zooming, panning, or dragging3.


Reference:

1: Guide to Business Data Analytics, IIBA, 2020, p. 642: Graph Drawing: Algorithms for the Visualization of Graphs, Giuseppe Di Battista et al., 1999, p. 33:

Interactive Data Visualization: Foundations, Techniques, and Applications, Matthew O. Ward et al., 2015, p. 227.



An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch?

After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches? Was the analyst's follow-up question valid?

  1. No, there is no value comparing the results of a single branch with results across all branches
  2. Yes, it builds on the previous question and allows the analyst to identify branch-specific concerns
  3. No, the question is not valid in this particular scenario
  4. Yes, only for the purpose of ensuring that the manager is aware of the company-wide reports

Answer(s): B

Explanation:

The analyst's follow-up question is valid because it helps to refine the scope and context of the research questions for the analytical study. By comparing the top customer concerns across branches, the analyst can identify the common and unique issues that affect customer satisfaction and loyalty. This can also help to prioritize the most critical or urgent problems that need to be addressed by the bank12.


Reference:

1: Guide to Business Data Analytics, IIBA, 2020, p. 212: Business Analysis for Practitioners: A Practice Guide, PMI, 2015, p. 43.



Interested in experimenting with analytics, a manufacturing company hires an analyst to see how the capability can be developed within its organization. The analyst is getting started and recognizes the need to show value from the onset of their work to gain upper management's trust and future funding.
What action will accomplish these objectives?

  1. Solve the biggest problem the organization has first to quickly grab the support and attention of senior management
  2. Develop a question that can be answered quickly regardless of alignment to strategy, just to get started
  3. Develop a meaningful question that can be answered with data the company already has in its possession
  4. Perform a market analysis to understand how competitors are using analytics and then launch a similar initiative

Answer(s): C

Explanation:

The best action for the analyst to show value from the onset of their work is to develop a meaningful question that can be answered with data the company already has in its possession. This way, the analyst can demonstrate the potential of analytics to solve relevant business problems, without spending too much time or resources on data collection or market research. The question should also be aligned with the organization's strategy and goals, and provide actionable insights for decision making12.


Reference:

1: Guide to Business Data Analytics, IIBA, 2020, p. 202: Data Science for Business, Foster Provost and Tom Fawcett, 2013, p. 14.



A large car manufacturer is interested in comparing the number of sales for a specific model of electric car across all 50 US states.
The data analytics team sourced and acquired the data, and the business analyst created the model to compare sales across states.
In a meeting to review the results, the feedback received included several complaints concerning an inability to distinguish the number of sales per state.
What model would result in such confusion?

  1. Bullet chart
  2. Dual axis chart
  3. Bar chart
  4. Pie chart

Answer(s): D

Explanation:

A pie chart is a circular chart that shows the proportion of each category in a whole by dividing the circle into slices. A pie chart would result in confusion when comparing the number of sales for a specific model of electric car across all 50 US states, because it is difficult to compare the angles and areas of the slices, especially when there are many categories with similar values. A pie chart also does not show the absolute values of each category, unless they are labeled or annotated12. A better alternative would be a bar chart, which can show the number of sales for each state along a common axis, making it easier to compare and rank the values3.


Reference:

1: Guide to Business Data

Analytics, IIBA, 2020, p. 652: Storytelling with Data, Cole Nussbaumer Knaflic, 2015, p. 673: The Visual Display of Quantitative Information, Edward R. Tufte, 2001, p. 178.






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