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Free MCE Exam Braindumps (page: 8)

Page 7 of 19
PDF with 75 Questions

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?

  1. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
  2. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
  3. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
  4. Implement a global scoring model that uses the weighted average of both of the provided scores

Answer(s): D



Where can you manage program report subscriptions? (Choose two.)

  1. In the Subscriptions tab of the report in Marketing Activities
  2. In the Subscriptions tab in Marketing Activities
  3. In the Subscriptions tab in Analytics
  4. In the Subscriptions tab in Database

Answer(s): B,C


Reference:

https://docs.marketo.com/display/public/DOCS/Manage+Report+Subscriptions



An engagement program to promote a new online training series has two objectives:
A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

  1. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
  2. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
  3. Two streams: one to add people to the program and the other to promote more new attendees
  4. Two streams: one to promote attendance and the other to encourage completion

Answer(s): B,D



A marketer has created several tokens to use in an initiative to send out a survey to customers:



In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)

  1. In the 2017 Customer Survey Reminder 2 Program
  2. In the 2017 Customer Survey Reminder Program
  3. In the 2017 Customer Survey Program
  4. In the 2017-Customer Survey Campaign Folder
  5. In the Admin Area
  6. In the Reports Folder

Answer(s): C,F






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