QUESTION: 57 Exam Topic: Create and manage marketing emails questions

You are a marketing manager.
You need to improve the open rates for your email campaigns.
The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client.
Which action should you take?

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.
Create a custom code element that holds the following HTML information and place it near the top of the email <meta name=â€ descriptionâ€ content=â€ Enter catchy messaging hereâ€ >
Add the Preview Text to the subject field, preceded by a colon.
Use the Preview Text element, and drag it to the top of your email in the email designer.

Answer(s): B

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QUESTION: 58 Exam Topic: Create and manage marketing emails questions

As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing.
The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.
How should you instruct the team to ensure links to the subscription center appear in their newsletters?

In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.
In the email Designer, in General Layout properties of the email template, select ‘Include Subscription Center Link.â€
In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.
Create an HTML link in each email to direct customers to the subscription center.

Answer(s): A

Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

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QUESTION: 59 Exam Topic: Create and manage marketing emails questions

DRAG DROP
You have created an email message and believe that you are ready to go live. Before doing so, you want to Check for Errors in the designer.

Which items are optional or required in order to pass the error check test? To answer, drag each answer option on the left to the appropriate item on the right. Each answer option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

Please refer to Explanation below for the answer.

Answer(s): A

Explanation:

Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/email-check-golive

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QUESTION: 60 Exam Topic: Create and manage marketing emails questions

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server. Does this meet the goal?

Answer(s): B

Reference:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

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QUESTION: 57 Exam Topic: Create and manage marketing emails questions

QUESTION: 58 Exam Topic: Create and manage marketing emails questions

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QUESTION: 59 Exam Topic: Create and manage marketing emails questions

Explanation:

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QUESTION: 60 Exam Topic: Create and manage marketing emails questions

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