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As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  1. It can automatically create one per visit to a customer journey that is configured to create leads automatically.
  2. It can automatically create one per visit to a landing page that is configured to create leads automatically.
  3. It can automatically create one per interaction that indicates a level of interest in a product or service.
  4. It can automatically create only one; each marketing contact equates to one lead.

Answer(s): A,B


Reference:

https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle



DRAG DROP
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

  1. Please refer to Explanation below for the answer.

Answer(s): A

Explanation:



You are a marketing administrator for Contoso Ltd.
You have a Contact Us marketing form that has fields for a person’s name, company, address, email address, and phone number.
When the form is submitted, you need to ensure that:
If the contact or lead already exists, their record is updated. If the contact or lead does not exist, their record is created. What should you do?

  1. Set ‘Update contact/leads†to Contact and Lead.
  2. Set ‘Generate Leads Without Matching†to Yes.
  3. Set ‘Store Form Submission’ to Yes.
  4. Verify that ‘Lead Matching Strategy†and ‘Contact Matching Strategy†are set correctly.

Answer(s): A


Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms



You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts. Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

  1. Create Contacts in Demo Data of Marketing Settings.
  2. Create contacts manually in the Leads section of Dynamics 365 Marketing.
  3. Import contacts from an Excel file.
  4. Create contacts manually in the Contacts section of Dynamics 365 Marketing.

Answer(s): A,C






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