U+ Bank wants to leverage Pega Customer Decision Hub's Next Best Action capability to promote new offers to each customer who visits the website based on eligibility. For this requirement, the bank needs to define several complex eligibility criteri
Answer(s): B
Next-Best-Action Framework - This framework in Pega CDH is designed to decide the best action for each customer interaction by evaluating eligibility, suitability, and propensity. Complex Eligibility Criteria - To define complex eligibility criteria, modifications are needed within the Next-Best-Action decision strategy to handle multiple conditions and business rules.Steps:Access the Next-Best-Action Designer.Navigate to the decision strategy.Add or modify components to incorporate complex eligibility conditions. Test and validate the changes using persona tests and simulations.
Pega Customer Decision Hub User Guide 8.5, Section "Next-Best-Action strategy framework,"describes how to modify decision strategies to include complex eligibility criteria .
A strategy designer has created 10 actions in the Sales/Credit Cards group and 10 actions in the Sales/Mortgages group. He would like to import all 10 actions from the Credit Cards group and only two actions from the Mortgage group into one decision strategy. What is the minimum number of Proposition Data components he needs to use in his strategy?
Proposition Data Components - These components in a decision strategy are used to import and reference actions or propositions.Requirement - The strategy designer wants to import all actions from one group and a subset from another.Minimum Number Calculation:One component for importing all 10 actions from the Sales/Credit Cards group. Another component for importing the 2 specific actions from the Sales/Mortgages group.
Pega Customer Decision Hub User Guide 8.6, Section on configuring and using Proposition Data components in strategies .
U+ Bank wants to offer a 10% discount for customers whose CLV value is higher than 400. Which strategy component should you use to meet the new requirement?
Answer(s): A
Customer Lifetime Value (CLV) - The bank wants to offer a discount based on the customer's CLV. Filter Component - The Filter component is used in decision strategies to include or exclude actions based on specific criteria, such as CLV.Implementation:Add a Filter component in the decision strategy.Configure the filter to check if the CLV value is greater than 400.If true, proceed with the 10% discount offer.
Pega Customer Decision Hub User Guide 8.5, Section "Filter component," explains how to configure filters based on customer properties like CLV .
U+ Bank, a retail bank, offers the Standard card, the Rewards card and the Rewards Plus card to its customers. The bank wants to display the banner for the offer that each customer is most likely to click; therefore, their Arbitration uses Propensity from the AI models. If you are debugging the Next- Best-Action decision strategy, which strategy component will show you if the result of the Arbitration is correct?
Debugging Arbitration - To verify if the result of the arbitration is correct, the Prioritize component in the strategy shows the final ranking of actions.Prioritize Component - This component ranks actions based on their calculated priority scores.Steps:Review the Prioritize component in the strategy.Check the priority scores assigned to each action.Ensure that the actions with the highest propensities are ranked at the top.
Pega Customer Decision Hub User Guide 8.7, Section "Prioritize component," details how this component is used to rank actions and how to debug using the arbitration matrix .
U+ Bank has several eligibility criteria defined using an eligibility strategy. The eligibility strategy uses a scorecard rule to determine the customer credit score. The bank wants to update the scorecard to include customer income in the credit score calculations. How do you implement this change?
Answer(s): C
Scorecard Rule - A scorecard in Pega is used to calculate a score based on various customer attributes. To include a new attribute (customer income), the scorecard rule must be updated.Steps to Update Scorecard:Navigate to the scorecard rule in Dev Studio.Add a new input for customer income.Define the scoring logic for the new input.Save the updated scorecard.Decision Strategy - The decision strategy that uses this scorecard must also be updated to ensure it correctly utilizes the new score calculations.Steps to Update Decision Strategy:Locate the decision strategy in the Next-Best-Action Designer.Ensure the updated scorecard is referenced correctly.Adjust any logic or thresholds that depend on the scorecard output. Test the strategy to ensure it works as expected with the updated scorecard.
Pega Customer Decision Hub User Guide 8.6, Sections on "Scorecard Rules" and "Decision Strategies" provide guidance on updating and configuring these components.
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