Northern Trail Outfitters (NTO) hosts a customer care portal using Service Cloud. The portal uses Marketing Cloud for customer interaction for a number of use cases, including customer sign-up and updates on togged cases. NTO has decided that the connectors provided by Salesforce are not flexible enough for their needs, so they would like to explore a programmatic approach for doing so.
Which two considerations should a Solution Architect point out to NTO as it moves forward to integrate the Service Cloud portal with Marketing Cloud for customer interaction? Choose 2 answers
- NTO can use Marketing Cloud REST API for integrating with Service Cloud.
- The Marketing REST API calls are asynchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations.
- The Marketing REST API uses XML request and response bodies and resource endpoints to support multi-channel use.
- NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.
Answer(s): A,D
Explanation:
Marketing Cloud provides both REST and SOAP APIs for integrating with other systems, including Service Cloud. Both APIs can be used to perform various operations such as creating, updating, or deleting data objects, triggering messages, retrieving tracking data, and more. The REST API uses JSON request and response bodies, while the SOAP API uses XML request and response bodies. The choice of API depends on the use case, preference, and compatibility of the systems involved.
Reference:
https://developer.salesforce.com/docs/atlas.en-us.mc-apis.meta/mc-apis/index-api.htm https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-getting-started.meta/mc-getting- started/get-started-with-marketing-cloud-apis.htm
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