Free Certified Marketing Cloud Consultant Exam Braindumps (page: 22)

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A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

  1. How will Marketing Cloud and the database sync up?
  2. Will new users have an "Email ID"?
  3. What will be used as the Subscriber Key?
  4. What publication lists will be used?
  5. Will the company need a custom preference center?

Answer(s): A,B,C



Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

  1. Increase volume of emails to a wider audience
  2. Increase the use of dynamic content in emails
  3. Adopt a Cart Abandonment Email Campaign
  4. Introduce more identity verification steps in check out process

Answer(s): B,C



NTO has to import a file that will be different every time. What method should be used?

  1. Update
  2. Overwrite
  3. Add and Update
  4. Add Only

Answer(s): B



NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

  1. Triggered Import - user initiated send (not scheduled)

Answer(s): A



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Shobena commented on June 19, 2024
Yesterday I gave this exam. Passed it on the first try. This prep material is very accurate and cover all topics.
INDIA
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