A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre- segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy? Choose 2 answers
- Will customers be able to sign up for the loyalty program at the store?
- Is the purpose of these emails for acquisition or retention or transactional?
- Will multiple languages be used, with a "From Name" lookup table needed?
- Will version values/meanings change, precluding reusable AMPscript?
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