Free Certified Marketing Cloud Consultant Exam Braindumps (page: 2)

Page 2 of 74

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
What action should be taken to increase subscriber engagement? Choose 2 answers

  1. Increase volume of emails to a wider audience.
  2. Increase the use of dynamic content in emails.
  3. Adopt a Cart Abandonment Email Campaign.
  4. Introduce more identity verification steps in check out process.

Answer(s): B,C



A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre- segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy? Choose 2 answers

  1. Will customers be able to sign up for the loyalty program at the store?
  2. Is the purpose of these emails for acquisition or retention or transactional?
  3. Will multiple languages be used, with a "From Name" lookup table needed?
  4. Will version values/meanings change, precluding reusable AMPscript?

Answer(s): C,D



A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilised to make this happen?

  1. Publication Lists
  2. Subscriber Keys
  3. Profile Center
  4. Send Logging

Answer(s): A



A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

  1. Subscriber Key
  2. Contact ID
  3. Member Record
  4. Data Extensions

Answer(s): A



Page 2 of 74



Post your Comments and Discuss Salesforce Certified Marketing Cloud Consultant exam with other Community members:

Shobena commented on June 19, 2024
Yesterday I gave this exam. Passed it on the first try. This prep material is very accurate and cover all topics.
INDIA
upvote