To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross- marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. Choose 2 answers
- The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- The email headers for EO will still reflect the private domain for NTO since that is the parent company.
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