Free Certified Marketing Cloud Consultant Exam Braindumps
Salesforce Certified Marketing Cloud Consultant Questions 116–120 (page: 25)

Updated On: 10-Feb-2026

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.

*The data extension will hold each contact’s response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.

What is the optimal solution to record the click activity prior to sending the second email?

  1. Use a landing page to record the click and trigger an email.
  2. Leverage the Decision Split and create a Custom Activity.
  3. Leverage the Engagement Split and the Update Contact Activity.
  4. Use a landing page to record the click in the data extension.

Answer(s): C



Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

  1. Define a Sender Profile
  2. Define a Subscriber-specific From Name
  3. Define custom Reply Mail Management
  4. Define a Delivery Profile

Answer(s): A,D



What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

  1. The option to convert a qualified Lead to a Contact.
  2. Flexibility to wait based on duration or a specific time.
  3. Native execution of a Server-side JavaScript activity.
  4. The ability to send an email to a Salesforce audience.

Answer(s): A



The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO’s existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s
instance of Marketing Cloud?

  1. Brand guidelines for Corporate Apparel is different from NTO
  2. Managing Unsubscribes for the Corporate Apparel Division only
  3. Sending from a separate IP Address and Domain
  4. Using different From Name and Email Address settings

Answer(s): B



A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

  1. Analyst
  2. Administrator
  3. Data Manager
  4. Content Creator

Answer(s): A,D



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