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Salesforce CUSTOMER-DATA-PLATFORM Exam
Salesforce Customer Data Platform (CDP) (SP22) (Page 3 )

Updated On: 1-Feb-2026
Page 3 of 42
PDF with 201 Questions

Which two permission sets will allow users to access Salesforce CDP Data Explorer?

  1. Salesforce CDP admin
  2. Salesforce CDP Marketing Manager
  3. Salesforce CDP Marketing Specialist
  4. Salesforce CDP Data Aware Specialist

Answer(s): A,D



Salesforce CDP create automations in Marketing Cloud Automation Studio to support data ingestion. Under which Business Unit(s) will these automations be created?

  1. All Business Unit (Bus) in the Account including Top-level (ENT) business unit
  2. All Business Units (Bus) in the account used for sending
  3. All selected business unit (Bus) during mapping
  4. Top-level (ENT) business unit only

Answer(s): A



What is a Customer Data Platform?

  1. A platform where end users can see datacollected about themselves
  2. A platform to buy and sell advertising data
  3. A social media platform
  4. A platform that collects and stores data about customers

Answer(s): D



How does a CDP help reduce advertising costs?

  1. By targeting customers efficiently in their preferred channel
  2. By reducing the manual process from media buying
  3. By increasing the transparency of media spend
  4. By helping marketers understand the price of media

Answer(s): A



What is the process of merging, cleaning and deduplicating data to a single ID mapped back to a person?

  1. Data Visualization
  2. Data Unification
  3. Data Cleansing
  4. Data Mining

Answer(s): B



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