Northern Trail Outfitters (NTO) has the following systems:
Customer master-source of truth for customer information
Service cloud-customer support
Marketing cloud-marketing support
Enterprise data warehouse--business reporting
The customer data is duplicatedacross all these system and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call into update their information.
NTO is planning to implement master data management (MDM) solution across the enterprise.
Which three data will an MDM tool solve?
Choose 3 answers
- Data completeness
- Data loss and recovery
- Data duplication
- Data accuracy and quality
- Data standardization
Reveal Solution Next Question