QUESTION: 33

A university has a Study Abroad office that is required to collect student documentation such as visa, passport, vaccinations, and other information. The university is using a spreadsheet to manage this information, and wants to track it in Salesforce.
Which EDA object should a consultant use to meet this requirement?

Program Plan
Success Team
Attribute
Affiliation

Answer(s): C

Explanation:

Attribute is an EDA object that the consultant should use to meet the requirement of tracking student documentation such as visa, passport, vaccinations, and other information. Attribute is an object that stores additional information about a student or an applicant that is not captured by other EDA objects. Attribute can be used to track various types of information, such as test scores, languages, hobbies, certifications, and documents. Program Plan, Success Team, and Affiliation are not EDA objects that can store student documentation.

Reference:

https://powerofus.force.com/s/article/EDA-Attributes https://powerofus.force.com/s/article/EDA-Data-Dictionary

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QUESTION: 34

A university's marketing department works on email campaigns for advancement. It wants to measure campaign effectiveness, return on investment, and Opportunity conversion using standard Salesforce functionality.
What should the consultant recommend to meet this requirement?

Campaign influence
Campaign member
Parent campaigns
Campaign hierarchy

Answer(s): A

Explanation:

Campaign influence is a feature that the consultant can recommend to measure campaign effectiveness, return on investment, and Opportunity conversion using standard Salesforce functionality. Campaign influence allows the marketing department to track how multiple campaigns have influenced an Opportunity, and assign a percentage of credit to each campaign. Campaign influence also provides reports and dashboards that show the impact of campaigns on revenue and pipeline. Campaign member, parent campaigns, and campaign hierarchy are not features that can measure campaign effectiveness, return on investment, and Opportunity conversion.

Reference:

https://help.salesforce.com/s/articleView?id=sf.campaigns_influence.htm&type=5 https://trailhead.salesforce.com/en/content/learn/modules/campaign-basics/campaign-basics- influence

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QUESTION: 35

A university's strategic goal is to improve its MBA program rankings. A data point that influences the MBA program ranking is acceptance percentage. The school has asked a consultant to help it reach the goal, and increase prospective student engagement across multiple channels.
What should the consultant recommend?

Leverage Advisor Link to advise them on the application yield.
Use Education Cloud to replicate the current systems and processes.
Implement Marketing Cloud to manage recruitment campaigns.
Implement Pardot Lead Scoring to find well qualified students.

Answer(s): C

Explanation:

The consultant should recommend implementing Marketing Cloud to manage recruitment campaigns, because this can help the university reach its goal of improving its MBA program rankings and increasing prospective student engagement across multiple channels. Marketing Cloud allows the university to create personalized and targeted email, social media, mobile, and web campaigns for prospective students. Marketing Cloud also provides analytics and insights that can help the university optimize its campaigns and measure its acceptance percentage. Leveraging Advisor Link, using Education Cloud, and implementing Pardot Lead Scoring are not solutions that can help the university reach its goal.

Reference:

https://www.salesforce.com/products/marketing-cloud/overview/ https://www.salesforce.org/education/education-cloud-for-recruitment-and-admissions/

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QUESTION: 36

A university plans to implement Advisor Link for approximately 90,000 students. The university needs to populate data from the student information system (SIS) to Salesforce. The data exported from SIS needs to be automatically modified to correspond to values in Salesforce.
Which integration approach should the consultant recommend?

Lightning Connect
Salesforce Data Import Wizard
ETL tool
Salesforce Data Loader

Answer(s): C

Explanation:

An ETL tool is an integration approach that the consultant should recommend to populate data from the SIS to Salesforce, and automatically modify the data to correspond to values in Salesforce. An ETL tool is a software application that can extract, transform, and load data from one system to another. An ETL tool can perform data transformations such as mapping, filtering, sorting, and aggregating, to ensure that the data from the SIS matches the values in Salesforce. Lightning Connect, Salesforce Data Import Wizard, and Salesforce Data Loader are not integration approaches that can automatically modify the data to correspond to values in Salesforce.

Reference:

https://developer.salesforce.com/docs/atlas.en-
us.integration_patterns_and_practices.meta/integration_patterns_and_practices/integ_pat_what_is _etl.htm https://trailhead.salesforce.com/en/content/learn/modules/data-integration-strategies

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