QUESTION: 73

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.

What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

Sender Profile
Send Classification
Delivery Profile
Send Definition

Answer(s): C

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QUESTION: 74

A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

Individually share each asset with the other business unit in Content Builder.
Move the content into the Shared Content folder in Content Builder.
Create and share a new folder for the assets in Content Builder.
Switch to Classic Content to move the assets into the Shared Content folder.

Answer(s): B

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QUESTION: 75

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.

What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?

Choose 2 answers

Add background colors that match branding.
Style alt text for when images do not display automatically.
Use custom corporate font to match NTO brand.
Make the email completely image based.

Answer(s): B,D

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QUESTION: 76

What are the 4 ways to gain subscribers? (Choose 4)

Make a list of your most common touchpoint
Test a few different opt in techniques.
Use A/B Testing
Get Social
Go Mobile.

Answer(s): A,B,D,E

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