QUESTION: 61

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

Pardot only shows this information on the lead record.
Once converted, this information shows on the account record and not the contact.
The administrator needs to create lookup fields on the contact to see this from the lead.
The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Answer(s): D

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QUESTION: 62

Which adheres most closely to email sending best practices?

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
Establish a consistent, predictable cadence for your email communications.
Send plain text only emails in order to increase engagement rates.
Make sure that all emails have a high image-to-text ratio.

Answer(s): B

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