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Free Marketing-Cloud-Advanced-Cross-Channel Exam Braindumps
Salesforce Marketing Cloud Advanced Cross Channel Questions 46–50 (page: 11)

Updated On: 10-Feb-2026
Page 11 of 22
PDF with 101 Questions

Events and journeys have a close relationship.
When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

  1. Contact actions in response to marketing messages
  2. Changes to a contact's attributes
  3. Data retention policies
  4. Status change through contact deletion operation
  5. Data-modifications to a contact's profile information

Answer(s): A,B,C



A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer.
Which three clarifying questions would help a consultant understand more?

  1. Are there more than 100 order records that could match?
  2. Are you using attribute to attribute comparison in your decision split criteria?
  3. Are you integrated with other Salesforce Clouds?
  4. Is the Contact information spelled correctly?
  5. Do any of the orders for that subscriber meet your decision split criteria?

Answer(s): A,B,E



Which two statements are true when using Journey Data and Contact Data within Journey Builder?

  1. Journey Data is dynamic data that retrieves the latest value upon decision split execution
  2. Contact Data is dynamic data that retrieves the latest value upon decision split execution
  3. Journey Data is a set of static values passed into the Journey for each contact
  4. Contact Data is a set of static values passed into the Journey for each contact

Answer(s): B,C



What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

  1. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
  2. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
  3. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
  4. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Answer(s): A,D



What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

  1. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
  2. Nullable fields to be used for comparing your Journey Data and Contact Data fields
  3. An expression builder references Journey Data and Journey Filtered : activities
  4. An expression builder references Journey Data and Contact Data.

Answer(s): A,D



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