Free Marketing-Cloud-Email-Specialist Exam Braindumps
Essentials for Marketing Cloud Email Marketers Exam Questions 91–95 (page: 20)

Updated On: 10-Feb-2026

To make a data extension sendable what must it contain. (Select Two)

  1. Email Address
  2. Primary Key
  3. Subscriber Key
  4. Link ToolTip

Answer(s): A,C



What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

  1. Subject line recognition.
  2. Email sign up on website
  3. During inbound sales call
  4. In-store loyalty programs.
  5. Address Book Strategy

Answer(s): B,C,D



A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.

Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

  1. Tell customers why they want to receive NTO emails.
  2. Set expectations on send frequency and schedule.
  3. Automatically opt-in all new customers.
  4. Ask for detailed demographic information.
  5. Use explicit opt-in for any new web sign-ups.

Answer(s): C,D,E



What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

  1. Manages how subscribers receive different categories of emails.
  2. List of subscribers that don't want to receive your communications.
  3. Examples are Newsletters, advertisements and alerts.
  4. Are used with email messages and SMS messages.
  5. Are used with guided sends, user-initiated, and triggered emails.
  6. an understanding of Data Extensions and Web Service API's may be required.

Answer(s): B,E,F



What are the 5 proven email practices to drive revenue?

(Choose 5)

  1. Gain Subscribers
  2. Improve Deliverability
  3. Design for Clicks
  4. Send email consumers want
  5. Drive engagement
  6. Use automation
  7. Adhere to the CANSPAM act.

Answer(s): A,B,C,E,F



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