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Salesforce Certified Marketing Cloud Engagement Developer Questions 51–55 (page: 12)

Updated On: 18-Sep-2026

Which statements are trueregarding the Marketing Cloud SOAP API? Choose 2.

  1. More than 2000 SOAP calls can be performed per minute.
  2. Most SOAP calls can be synchronous or asynchronous.
  3. Uses XML in request and response body.
  4. Uses JSON in request and response body.

Answer(s): B,C

Explanation:

Regarding the Marketing Cloud SOAP API, the following statements are true:
Most SOAP calls can be synchronous or asynchronous (B) - This means that API calls can either wait for the operation to complete (synchronous) or proceed with other tasks while waiting for the response (asynchronous).
Uses XML in request and response body (C) - The SOAP API utilizes XML for both requests and responses, providing a standardized format for data interchange.


Reference:

Salesforce Marketing Cloud SOAP API Overview
Salesforce SOAP API Developer Guide



Certification Aid wants to implement a custom profile center using SOAP API.
Which SOAP API methods are relevant to achieve this? Choose 2.

  1. Extract
  2. Describe
  3. Update
  4. Configure

Answer(s): B,C

Explanation:

To implement a custom profile center using SOAP API, the relevant SOAP API methods are:
Describe (B) - This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
Update (C) - This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.


Reference:

Salesforce Marketing Cloud SOAP API Methods
Custom Profile Center Implementation



Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website.
Which API should be used for this? Choose 1.

  1. Personalization Builder API
  2. Event Notification API
  3. Transactional Messaging API
  4. Journey Builder API

Answer(s): D

Explanation:

To add new customers to a cross-channel welcome campaign when they register on the company website, the Journey Builder API (D) should be used. This API allows you to programmatically inject contacts into a journey, triggering personalized marketing interactions across multiple channels.


Reference:

Salesforce Marketing Cloud Journey Builder API
Cross-Channel Campaign Management



Certification Aid wants to update Contact data stored in a Data Extension using the REST API.
What is required to achieve this? Choose 1.

  1. The Data Extension must be in an Attribute Group.
  2. The Data Extensionmust be in a Population.
  3. The Data Extension must be sendable.
  4. The Data Extension must be created in Email Studio.

Answer(s): A

Explanation:

To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in an Attribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.


Reference:

Salesforce Marketing Cloud REST API
Contact Builder and Attribute Groups



Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields arevisible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft.
Which encryption method should be chosen? Choose 1.

  1. Tokenized Sending
  2. Asymmetric Encryption
  3. Transparent Data Encryption
  4. Field-Level Encryption

Answer(s): C

Explanation:

Transparent Data Encryption (TDE) is designed to protect data at rest by encrypting the underlying storage of the database. This method ensures that data is encrypted on disk to prevent physical data theft while allowing it to remain accessible to authorized users within the system.
: Salesforce Transparent Data Encryption



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