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Salesforce Certified Marketing Cloud Engagement Developer Questions 76–80 (page: 17)

Updated On: 18-Sep-2026

A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.
Which two activities could the developer use? Choose 2 answers

  1. Tracking Extract Activity
  2. Server-Side JavaScript Activity
  3. Campaign Data Extract
  4. SQL Query Activity

Answer(s): A,D

Explanation:

To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:
Tracking Extract Activity (A) - This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
SQL Query Activity (D) - This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.


Reference:

Salesforce Marketing Cloud Tracking Extract Activity
Salesforce Marketing Cloud Data Views



A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable ©address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.
Which AMPscript solution should be recommended?

  1. %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id", @Id), "Address") ]%%
  2. %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address", "Id"), 1), "Address") ]%%
  3. %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
  4. %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%

Answer(s): D

Explanation:

To dynamically populate the physical address of a company's locations using the variable @address and ensure the fastest possible performance for millions of subscribers, the recommended AMPscript solution is:
%%[ SET @address = Lookup("Building_Locations", "Address", "Id", @Id) ]%%
This solution uses the Lookup function, which retrieves a specific field value from a data extension based on the given criteria. It is efficient and performs well for high-volume sends.


Reference:

Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud Documentation



A developer is configuring a File Drop Automation and wantsto use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers

  1. Ends With operator
  2. %%MMMMdd%%
  3. %%Month%%%%Day%°/o
  4. Begins With operator

Answer(s): C,D

Explanation:

To configure a File Drop Automation with a filename pattern that allows for timestamps and starts with the month and day, the developer should use:
Begins With operator (D) - This ensures that the automation triggers when the file name begins with the specified pattern.
%%Month%%%%Day%% (C) - This is the correct syntax to match the month and day in the file name. For example, if the file name is "MAY15", the pattern will be %%MMMM%%dd.


Reference:

Salesforce Marketing Cloud File Drop Automations
Automation Studio Filename Patterns



Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript'sAPI functions they will send a confirmation email when an email is texted into their short code.
Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

  1. Subscribers
  2. TriggeredSendDefinition
  3. Attribute
  4. Contact

Answer(s): A,B

Explanation:

To successfully create a TriggeredSend object using AMPscript's API functions to send a confirmation email when an email is texted into their shortcode, the following objects are required:
Subscribers (A) - Represents the individual recipients who will receive the triggered email.
TriggeredSendDefinition (B) - Defines the parameters of the triggered send, including the email to be sent and the associated attributes.


Reference:

Salesforce Marketing Cloud Triggered Send
Salesforce Marketing Cloud AMPscript API Functions



A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.
Which syntax should the developer use?

  1. < !- This is a comment
  2. // This is acomment
  3. -- This is a comment
  4. /" This is a comment */

Answer(s): D

Explanation:

In AMPscript, comments can be added within a code block using the /* comment */ syntax. This allows developers to include notes or explanations without affecting the execution of the script.
Example:
ampscript
Copy code
%%[ /* This is a comment */ SET @var = "value" ]%%
: Salesforce AMPscript Syntax Guide



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