Salesforce MCE-Dev-201 Exam Prep
Salesforce Certified Marketing Cloud Engagement Developer (Page 5 )

Updated On: 27-Sep-2026

A developer want to email a subscriber who is currently being processed for a Contact Deletion request.
When could the Contact be reintroduced after a Contact Delete operation has started?

  1. Never
  2. 14 days after deletion process is complete
  3. After deletion is fully complete
  4. Anytime

Answer(s): C

Explanation:

A Contact can be reintroduced into the system only after the deletion is fully complete. The Contact Delete process in Salesforce Marketing Cloud is designed to ensure that all references and data associated with the contact are thoroughly removed. Reintroducing the contact before the process is fully complete would disrupt this cleanup process and potentially lead to data integrity issues.


Reference:

Salesforce Marketing Cloud Documentation on Contact Deletion
Salesforce Marketing Cloud Contact Builder



A developer wants to programmatically inject Contacts into a journey via REST API.
What is the recommended route using POST data extension fields and values?

  1. /interaction/v1/interactions
  2. /interaction/v1/events
  3. /interaction/v1/eventDefinitions
  4. /contacts/v1/contactEvents

Answer(s): B

Explanation:

To programmatically inject Contacts into a journey via the REST API, the recommended route is /interaction/v1/events. This endpoint allows you to trigger an event which can be configured to start a journey for the specified contacts.


Reference:

Salesforce Marketing Cloud REST API
Journey Builder API



A company need to retrieve a large number of rows from a DE via the API.
Which two solutions would optimize the performance? Choose2

  1. Use a SimpleFilterPart to retrieve small sets of relevant data.
  2. Use AMPscript API functions on a CloudPage
  3. Use the ContinueRequest feature
  4. Use the REST API instead of the SOAP API

Answer(s): A,C

Explanation:

To optimize the performance when retrieving a large number of rows from a Data Extension via the API:
Use a SimpleFilterPart to retrieve small sets of relevant data (A) - This approach helps in fetching only the necessary data by applying filters, thus reducing the amount of data transferred and processed.
Use the ContinueRequest feature (C) - This feature in the SOAP API allows for pagination of results, making it possible to handle large sets of data in manageable chunks.


Reference:

Salesforce Marketing Cloud API
Salesforce Marketing Cloud ContinueRequest



NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key.
How would a developer write the Exclusion Script?

  1. Lookup ('Exclude', 'EmailAddress', 'SubscriberKey', SubscriberKey)
  2. Lookup ('Exclude', 'SubscriberKey', 'EmailAddress', emailddr_)
  3. Rowcount (LookupRows('Exclude', SubsciberKey, _SubscriberKey) >0
  4. Rowcount (LookupRows('Exclude', 'SubscriberKey, _SubscriberKey) >1

Answer(s): C

Explanation:

To exclude sending an email at send time to those with a record on the 'Exclude' Data Extension where the primary key is Subscriber Key, the developer should use the following Exclusion Script:
ampscript
Copy code
RowCount(LookupRows('Exclude', 'SubscriberKey', _SubscriberKey)) > 0
This script checks if there are any rows in the 'Exclude' Data Extension that match the Subscriber Key. If the count is greater than 0, the email is excluded from being sent.


Reference:

AMPscript Guide
Salesforce Marketing Cloud Documentation



NTO wants toexclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script.
Which three types of sends would support this functionality? Choose 3

  1. Journey Builder Send Email Activity
  2. Content Builder Send Flow
  3. Send Marketing Cloud Email in Sales or Service Cloud
  4. Journey Builder Send SMS Activity
  5. Automation Studio Send Email Activity

Answer(s): A,B,E

Explanation:

Exclusion Scripts are used to exclude subscribers from email sends based on specific criteria. This functionality can be applied in various sending scenarios within Salesforce Marketing Cloud.
Journey Builder Send Email Activity: In Journey Builder, exclusion scripts can be applied to Email
Activities to ensure specific subscribers are excluded based on the business rules.
: Salesforce Journey Builder Email Activity
Content Builder Send Flow: When sending emails through Content Builder, exclusion scripts can be used to filter out subscribers who meet the exclusion criteria.


Reference:

Salesforce Content Builder Send Flow
Automation Studio Send Email Activity: In Automation Studio, email send activities can utilize exclusion scripts to exclude specific subscribers.

Salesforce Automation Studio Send Email



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