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Free Media-Cloud-Consultant Exam Braindumps (page: 3)

Page 3 of 23
PDF with 89 Questions

Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

  1. use the out of the box ad server integration
  2. create a custom integration procedure to integrate with the ad server
  3. use the out of the box marketing cloud intelligence connector
  4. create a custom solution using apex code

Answer(s): B,D

Explanation:

For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:
Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs. Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.
These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.


Reference:

Salesforce Developer Guide on Integration and APIs: https://developer.salesforce.com/docs/atlas.en- us.api.meta/api/
Salesforce Apex Developer Guide: https://developer.salesforce.com/docs/atlas.en- us.apexcode.meta/apexcode/



Which permission set license should a consultant consider using when planning to allow for internal users to leverage management features such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecycle management?"

  1. advertising sales management PSL
  2. communications cloud digital experience user PSL
  3. subscriber lifecycle management PSL
  4. omniStudio Admin

Answer(s): A

Explanation:

When planning to allow for internal users to leverage management features such as "360 view of the customer and sales cycle", "visualizations of key relationships including agencies and contracts", and "digital contract lifecycle management", the consultant should consider using the Advertising Sales Management Permission Set License (PSL). This PSL grants access to features and functionalities specific to advertising sales management within Salesforce, enabling users to manage and visualize key information and processes related to ad sales and customer relationships.


Reference:

Salesforce Permissions Guide: https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/



Which standard media cloud advertising sales menagement component gathers live and campaign performance data?

  1. CRM analytics
  2. marketing cloud intelligence
  3. salesforce dashboards
  4. tableau

Answer(s): B

Explanation:

The standard Media Cloud Advertising Sales Management component that gathers live and campaign performance data is Marketing Cloud Intelligence. This tool provides advanced analytics capabilities, allowing users to track and analyze the performance of advertising campaigns across various channels and platforms in real-time. Marketing Cloud Intelligence enables data-driven decision-making by offering insights into campaign effectiveness and audience engagement.


Reference:

Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/



Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrate all available channels as well as first and third party data source, to create a cross-channel optimization platform?

  1. data mapping visualizer
  2. totalConnect
  3. Marcketing cloud intelligence data lake stream
  4. API connectors
  5. Data raptor

Answer(s): B,C,D

Explanation:

For ingesting and integrating all available channels as well as first and third-party data sources to create a cross-channel optimization platform, a consultant can use:
TotalConnect: This method allows for the ingestion of data from various sources, enabling a comprehensive view of customer interactions and campaign performance across channels.

Marketing Cloud Intelligence Data Lake Stream: Leveraging this integration method facilitates the streaming of large volumes of data into Marketing Cloud Intelligence, supporting real-time analytics and insights.
API Connectors: These connectors provide a flexible and customizable way to integrate disparate data sources with Salesforce, enabling seamless data exchange and integration. Utilizing these integration methods allows for the creation of a unified platform that optimizes cross- channel marketing efforts, leveraging data from diverse sources for comprehensive analysis and insights.


Reference:

Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/ Salesforce API Documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/



Page 3 of 23



Post your Comments and Discuss Salesforce Media-Cloud-Consultant exam with other Community members:

Luke commented on December 04, 2024
Are these question for the Salesforce Media Cloud Accredited Professional? Can someone answer, please
EUROPEAN UNION
upvote