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Free Media-Cloud-Consultant Exam Braindumps (page: 5)

Page 5 of 23
PDF with 89 Questions

A consultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june.
Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

  1. ad manager
  2. CRM analytics
  3. tableau
  4. marketing cloud intelligence

Answer(s): B,C

Explanation:

To see the performance trend of ad inventory sold in June over the last five years and use this information for planning campaigns for the next June, a consultant can couple Media Cloud Advertising Sales Management with:

CRM Analytics: This tool provides advanced analytics capabilities within the Salesforce platform, enabling users to gather, analyze, and visualize data for better decision-making. Tableau: As a powerful data visualization tool, Tableau can be integrated with Salesforce to provide detailed and customizable visualizations of historical ad campaign data, aiding in the analysis and planning process.
These reporting components enable the effective correlation and presentation of historical data, facilitating informed decision-making at the beginning of the sales cycle.


Reference:

Salesforce CRM Analytics documentation: https://help.salesforce.com/ Tableau and Salesforce integration guide:
oaicite:0``​
https://www.tableau.com/salesforce​``



A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

  1. it is composed exclusively of custom objects
  2. it is composed of custom objects with no extensions.
  3. it is composed of custom and standard objects.
  4. it is composed exlusively of standard objects

Answer(s): C

Explanation:

The Salesforce Media Cloud data model is characterized by a blend of both custom and standard objects. This hybrid structure allows for the flexibility to tailor the platform to specific industry needs while leveraging the robust foundational features of Salesforce. Standard objects provide core CRM functionalities, such as accounts, contacts, and opportunities, which are essential for managing customer relationships and sales processes. Custom objects are added to support unique business requirements specific to the media and publishing industry, such as managing ad inventories, media plans, and ad sales. This combination ensures that Media Cloud can cater to the complex and specialized needs of media and publishing companies.


Reference:

Salesforce Media Cloud documentation: https://www.salesforce.com/products/media- cloud/overview/
Salesforce Standard and Custom Objects documentation:
https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/



A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team.
What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

  1. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
  2. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
  3. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
  4. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

Answer(s): A

Explanation:

To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.


Reference:

Salesforce Experience Cloud documentation: https://www.salesforce.com/products/experience- cloud/overview/
Salesforce Advertising Sales Management resources: https://www.salesforce.com/products/media- cloud/solutions/advertising-sales-management/



A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud.
Which consideration should the consultant take into account for a successful migration?

  1. consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required
  2. consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model
  3. consultant should exclusively extend the media cloud data model standard object to map the legacy objects
  4. consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects

Answer(s): A

Explanation:

For a successful migration from a legacy solution to Salesforce Media Cloud, it's important to first identify the relevant legacy data objects and then map them to the corresponding objects within the Media Cloud data model. This mapping may involve both standard objects provided by Media Cloud and custom objects that may need to be created to accommodate specific data or functionality not covered by the standard model. This approach ensures a seamless transition of data, preserving its integrity and maintaining continuity of operations. It's also crucial to consider the relationships between objects and any specific business logic that needs to be replicated or adapted in the new environment.


Reference:

Salesforce Data Migration Guide: https://developer.salesforce.com/docs/atlas.en-us.dat.meta/dat/ Salesforce Media Cloud documentation: https://www.salesforce.com/products/media- cloud/overview/



Page 5 of 23



Post your Comments and Discuss Salesforce Media-Cloud-Consultant exam with other Community members:

Luke commented on December 04, 2024
Are these question for the Salesforce Media Cloud Accredited Professional? Can someone answer, please
EUROPEAN UNION
upvote