QUESTION: 17

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

Filter Data Activity
Random Data Extension
SQL query activity

Answer(s): B

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QUESTION: 18

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

Place a Random Split before Path Optimizer for the pilot group.
Configure a holdback group to be targeted by the winner.
Select winning path three days after journey activation

Answer(s): B

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QUESTION: 19

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

Tracking tab in Journey Bulkier
Overview tab in email Studio
Pending tab in Content Builder

Answer(s): C

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QUESTION: 20

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its `Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

Einstein Engagement Scoring
Einstein Copy insights
Einstein Messaging Insight

Answer(s): A

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Free MKT-101 Exam Braindumps (page: 6)

QUESTION: 17

QUESTION: 18

QUESTION: 19

QUESTION: 20

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