QUESTION: 25

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

Continue monitoring the bounce rate for changes.
Remove the bounced addresses before the next send.
Nothing -- bounce rates up to 30% are acceptable.

Answer(s): B

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QUESTION: 26

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?

Einstein Engagement Frequency
Einstein Engagement Scoring
Einstein Messaging Insights

Answer(s): B

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Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.

How should the notification be received if the data import is unsuccessful?

Automation Notification Settings
Import Activity Notification Settings
Configured Alert Manger Settings

Answer(s): B

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QUESTION: 28

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

Reply Mail Management
Publication Lists
Parameter Management

Answer(s): A

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Free MKT-101 Exam Braindumps (page: 8)

QUESTION: 25

QUESTION: 26

QUESTION: 27

QUESTION: 28

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