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Salesforce MKT-101 Exam Questions
Build and Analyze Customer Journeys using Marketing Cloud (Page 4 )

Updated On: 12-Apr-2026
Page 4 of 32
PDF with 161 Questions

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

  1. Configure Eastern Content Tagging to automatically tag stock art.
  2. Import a metadata tag index for the stock art so the images are searchable
  3. Select categories and content type from the import dropdown when importing images.

Answer(s): A



Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

  1. Navigate to the email in Content Builder and update the URL.
  2. Navigate to the Job Links tab In My Tracking and update the URL.
  3. Navigate to URL Expiration in Setup and update the URL.

Answer(s): B



A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within content slot?

  1. Under user permissions, select limited template access.
  2. Configure Content Blocks to only be usable within approved templates.
  3. Configure restrictions within a Content Area for approval block types

Answer(s): B



Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?

  1. Replace the Schedule with File Drop and use a filename pattern
  2. Implement an API to start an automation with every file transfer.
  3. Replicate the automation and schedule mem to execute server eight hours

Answer(s): A



The marketing team want to target subscribers with a `think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

  1. Total Opens measure
  2. _Open data view
  3. Tracking Data Extract

Answer(s): C



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