QUESTION: 125

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list.
What should be their strategy?

Create a Dynamic List with the criteria of ""prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days"".
Create a Segmentation rule with the criteria of ""prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days"".
Create a Dynamic List with the criteria of ""prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
Create an Automation rule with the criteria of ""prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days"".

Answer(s): C

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QUESTION: 126

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their ""Request a Demo"" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. ""State"" is a required field on the ""Request a Demo"" form.
How shouldLenoxSoft automate assigning these leads?

Create a completion action on the ""Request a Demo"" form with the action to assign to user.
Add a completion action on the form to notify Admin, who manually assigns the prospect.
Export the form submission report and import, assigning to the correct user upon import.
Run an automation rule to assign based on the ""Request a Demo"" submission and State field.

Answer(s): D

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QUESTION: 127

What is available to choose within Repeat Rule? Choose 2 answers

Days before eligible to repeat rule
Limit rule matches
Certain Prospects
Repetition Order

Answer(s): A,B

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QUESTION: 128

A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

The app will create unique datasets for each business unit.
There is an option to create a unique app for each business unit or one joined app for all business units.
Each business unit can only have one associated B2B Marketing Analytics app.
Each dashboard will have an option to filter by business unit.

Answer(s): C

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