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Essentials of Pardot Lightning App for Digital Marketers Questions 76–80 (page: 17)

Updated On: 10-Feb-2026

There are absolutely no restrictions on how you assign custom users abilities.

  1. True
  2. False

Answer(s): B

Explanation:

According to the Salesforce documentation, the answer is false. There are some restrictions on how you assign custom users abilities. A custom user is a user who has a custom role assigned to them in Marketing Cloud Account Engagement. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions. However, there are some restrictions on how you assign custom users abilities, such as:
You cannot assign a custom user the ability to create or edit other users, roles, or connectors. This ability is reserved for the administrator only, and it cannot be delegated to a custom user. You cannot assign a custom user the ability to access or edit the data or settings of another user, unless the custom user is the manager of that user. A manager is a user who is responsible for overseeing and managing other users, and who can view and edit their data or settings. A manager can be assigned to a user in the user record, and they can have a custom role or a default role. You cannot assign a custom user the ability to access or edit the data or settings of a prospect, unless the custom user is the owner or the assigned user of that prospect. An owner is a user who created the prospect in Marketing Cloud Account Engagement, and who can view and edit their data or settings. An assigned user is a user who is assigned to the prospect in Marketing Cloud Account Engagement, and who can view and edit their data or settings. An owner or an assigned user can be assigned to a prospect in the prospect record, and they can have a custom role or a default role.


Reference:

Salesforce documentation



False
19.
Which of these are default user roles?

  1. Administrator
  2. Admin Vacation
  3. Marketing
  4. Sales Manager
  5. Sales Manager's Assistant
  6. Sales User

Answer(s): A,C,D,F

Explanation:

These are the default user roles that are included with Marketing Cloud Account Engagement1. They have different levels of access and permissions to perform various tasks in Marketing Cloud Account Engagement. You can also create custom roles from a default role or from scratch.



Identify the differences between default and custom roles.

  1. Default roles are included with Marketing Cloud Account Engagement
  2. Custom roles can be edited
  3. Default roles can be edited
  4. Default roles can be deleted
  5. Custom Roles can be created from scratch
  6. Custom roles can be created from a default role
  7. Default roles are included with Marketing Cloud Account Engagement

Answer(s): A,B,E,F

Explanation:

Default roles are included with Marketing Cloud Account Engagement and cannot be edited or deleted2. Custom roles can be edited and deleted, and can be created from scratch or from a default role2. Custom roles allow you to customize the access and permissions for different types of users in your organization2



Users can be imported into Marketing Cloud Account Engagement

  1. True
  2. False

Answer(s): A

Explanation:

Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3



Arrange these events in sequence:

A). The visitor is now a prospect.
B). A visitor submits a conversion form
C). A cookie is applied
D). The prospect's activity history is available to view in Marketing Cloud Account Engagement E). Visitors access your company website

  1. E C B A D
  2. E B A D C
  3. C B A D E
  4. A D E C B

Answer(s): A

Explanation:

The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied ©, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior



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