QUESTION: 13

Salesforce defines bias as using a person's Immutable traits to classify them or market to them.
Which potentially sensitive attribute is an example of an immutable trait?

Financial status
Nickname
Email address

Answer(s): A

Explanation:

"Financial status is an example of an immutable trait. Immutable traits are characteristics that are inherent, fixed, or unchangeable. For example, financial status is an immutable trait because it is determined by factors beyond one's control, such as birth, inheritance, or economic conditions. Nickname and email address are not immutable traits because they can be changed by choice or preference."

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QUESTION: 14

Cloud Kicks relies on data analysis to optimize its product recommendation; however, CK encounters a recurring Issue of Incomplete customer records, with missing contact Information and incomplete purchase histories.
How will this incomplete data quality impact the company's operations?

The accuracy of product recommendations is hindered.
The diversity of product recommendations Is Improved.
The response time for product recommendations is stalled.

Answer(s): A

Explanation:

"The incomplete data quality will impact the company's operations by hindering the accuracy of product recommendations. Incomplete data means that the data is missing some values or attributes that are relevant for the AI task. Incomplete data can affect the performance and reliability of AI models, as they may not have enough information to learn from or make accurate predictions. For example, incomplete customer records can affect the quality of product recommendations, as the AI model may not be able to capture the customers' preferences, behavior, or needs."

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QUESTION: 15

What are some key benefits of AI in improving customer experiences in CRM?

Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and threats
Streamlines case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions
Fully automates the customer service experience, ensuring seamless automated interactions with customers

Answer(s): B

Explanation:

"Streamlining case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions are some key benefits of AI in improving customer experiences in CRM. AI can help automate and optimize various aspects of customer service, such as routing cases to the right agents, providing relevant information or suggestions, and generating reports or insights. AI can also help enhance customer satisfaction and loyalty by reducing wait times, improving response quality, and providing personalized solutions."

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QUESTION: 16

How does an organization benefit from using AI to personalize the shopping experience of online customers?

Customers are more likely to share personal information with a site that personalizes their experience.
Customers are more likely to be satisfied with their shopping experience.
Customers are more likely to visit competitor sites that personalize their experience.

Answer(s): B

Explanation:

"An organization benefits from using AI to personalize the shopping experience of online customers by increasing customer satisfaction. AI can help provide customized and relevant product recommendations, offers, or content based on the customers' preferences, behavior, or needs. AI can also help create a more engaging and interactive shopping experience by using natural language processing (NLP) or computer vision techniques. Personalized shopping experiences can improve customer satisfaction by meeting their expectations, needs, and interests."

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Free Salesforce-AI-Associate Exam Braindumps (page: 4)

QUESTION: 13

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QUESTION: 14

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QUESTION: 15

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QUESTION: 16

Explanation: