Free Salesforce-Marketing-Associate Exam Braindumps (page: 8)

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The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.
Which resource should the assoclate use?

  1. Trailhead
  2. Salesforce Developer Center
  3. Salesforce Help & Training

Answer(s): A

Explanation:

For self-paced learning content about Journey Builder functionality, the associate should use Trailhead. Trailhead is Salesforce's interactive, gamified learning platform that offers modules and trails for various Salesforce products and features, including Journey Builder. It provides a range of resources from beginner to advanced levels, making it an ideal place for digital marketing associates to learn at their own pace and enhance their skills in utilizing Journey Builder effectively.



The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.
Which option should the associate use to configure Preview and Test?

  1. Based on entire list
  2. Based on subscriber record
  3. Based on test data extension

Answer(s): C

Explanation:

To test a new dynamic rewards template using internal team members' unique records to display personalized data, the associate should configure Preview and Test based on a test data extension. This option allows the associate to create a data extension specifically for testing purposes, populated with sample records that mimic the structure and content of the team members' data. This approach ensures that the preview and testing accurately reflect how the dynamic content will appear to recipients, facilitating a more effective review process.



Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.
How does the A/B test handle the winning condition?

  1. The system declares a winner of the A/B test and does not send to the remaining subscribers.
  2. The system declares a winner of the A/B test and sends to the remaining subscribers.
  3. The system continues to send to both test conditions.

Answer(s): B

Explanation:

In an A/B test within Email Studio to determine the highest click-through rate, the system declares a winner based on the predefined winning criteria (such as highest open rate, click rate, etc.) and then automatically sends the winning version to the remainder of the subscriber list that did not participate in the initial test. This ensures that the most effective email version is distributed to the largest segment of the audience, maximizing the overall performance of the campaign.



Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account.
Where should the associate configure this setting in the email send?

  1. Define Properties
  2. Configure Delivery
  3. Review and Send

Answer(s): A

Explanation:

To use a holiday-themed From Name when sending out sale messaging during specific months, the associate should configure this setting in the "Define Properties" step of the email send process in Salesforce Marketing Cloud. This step allows for the customization of email properties such as the subject line, From Name, and From Email Address, enabling the associate to select the holiday- themed From Name that has been added to the account for the seasonal campaign.






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