QUESTION: 5

According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

Retain client information after the client requests termination of the relationship.
Contact the client in order to keep their personal data up to date.
Sell the information to other companies for marketing purposes.

Answer(s): B

Explanation:

Under GDPR principles, one of the key obligations for companies is to ensure that the personal data they hold is accurate and up to date. Therefore, contacting the client to verify or update their personal data is not only allowed but encouraged under GDPR. This aligns with the GDPR's accuracy principle, which states that personal data should be accurate and, where necessary, kept up to date. It is the responsibility of the data controller to take every reasonable step to ensure that personal data that is inaccurate is either erased or rectified without delay.

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QUESTION: 6

The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending.
Which feature should an associate utilize?

Personalization Strings
Decision Splits
Filter Activity

Answer(s): A

Explanation:

Personalization strings in Salesforce Marketing Cloud are used to dynamically insert content, such as subscriber-specific data, into emails. For including a subscriber's local weather conditions in the subject line of email campaigns, personalization strings can be utilized to reference the relevant data stored in the data extension used for sending the email. This allows each email subject line to be customized with the specific weather conditions relevant to each subscriber, enhancing the personalization and relevance of the campaign.

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QUESTION: 7

Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts.
Which potential option violates CAN-SPAM specifications on subject lines?

You don't want to miss our newest product
IMPORTANT: Please reply ASAP for the best deal!
You may have just won a $500 gift card!

Answer(s): C

Explanation:

Option C, "You may have just won a $500 gift card!", potentially violates CAN-SPAM specifications on subject lines because it can be considered misleading or deceptive. CAN-SPAM regulations require that subject lines accurately reflect the content of the email. Misleading subject lines that imply the recipient has won a prize when this is not the case can lead to violations of these regulations, potentially resulting in penalties. It's crucial for marketing communications to be transparent and not mislead recipients about the nature of the email content.

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QUESTION: 8

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?

Have customer log in to their account and update profile.
Provide a postal mailing address as a minimum.
Set up a footer in the email with an unsubscribe link.

Answer(s): C

Explanation:

Providing a clear and easy way for recipients to opt-out of receiving future emails is a best practice and a legal requirement under regulations such as CAN-SPAM. Setting up a footer in the email with an unsubscribe link is a standard and effective method to allow recipients to easily remove themselves from future communications. This not only complies with legal requirements but also respects the preferences of the email recipients, potentially improving the sender's reputation and email deliverability.

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Free Salesforce-Marketing-Associate Exam Braindumps (page: 3)

QUESTION: 5

Explanation:

QUESTION: 6

Explanation:

QUESTION: 7

Explanation:

QUESTION: 8

Explanation:

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